On corporate and product semiotics in India
November 27, 2010
Semantics, in the field of branding is not new to Indian businesses. The science of ‘meaning’ has been around for quite some time as ad agen...
Manoj Kothari's blog on Innovation, Design Thinking and Megatrends
As a child, I spent my holidays in a village in the western part of India, where my grandfather lived. I have a graphic recall of how thin...