Interesection of Concepts, cultures and context

Associative Barriers And The Medici Effect
The contextual objective of collaborative software is to create what’s called The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures. “When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas.” In medicine for instance, inkjet technology is applied to develop layered pharmacuticals which time–release different medications in sequence.
Only through redesign of associative webs and barriers making up the stuff of context can information technology realize its potential, and avoid the ultimate context failure: groupthink.

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